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Disney / Enchanted DFJ / Zales

Courage To Shine

W-02 / Selected Work
Enchanted Disney Fine Jewelry — Courage To Shine
Client
Disney / Enchanted DFJ / Zales
Role
Creative Director
Format
Omnichannel campaign
Overview

The “Courage To Shine” campaign empowers young women to be bold, brave and confident. We created an omnichannel campaign consisting of marketing assets across digital, social, print and OOH, focused on empowering women while tying in the iconic Disney princess fairytale as our foundation for our story.